Who reads the Time Out City Guides
58% are between 15 & 44 old.
45% are male.
49% female.
6% not stated.
78% are professionals, senior or middle management or skilled executives.
12 daysis the average trip lenght for Time Out Guide readers.
73% book their trip independently.
22% use a travel agent.
59% travel as part of a group or with a partner.
Time Out Guides
Sydney Guide
Sydney continues to delight growing numbers of visitors with its unique and vibrant atmosphere. An extraordinary mix of stunning coastline, breathtaking harbour and mountainous parkland, it offers a wealth of opportunities for eating, drinking, shopping, sightseeing, clubbing, partying(and surfing!)which cater to all tastes and pockets. Following the tremendous success of the current English edition, in Aug. 2008, Time Out and Shanghai Translating Publishing House cooperate to publish the 1st Chinese edition of Sydney. It tells the visitors where to stay, what to see, where to eat, drink and shop, and how to enjoy the city’s growing cultural scene, and beyond the city, the Best Mountain and country getaways.
Editorial Content
The Time Out Sydney Guide is written by a team of local experts, giving a unique insider’s perspective on everything from the world-famous Sightseeing to the little restaurant. Sections include In Context, Where To Stay, Sightseeing, Eating & Drinking, Shops & Services, Arts & Entertainment, Trips Out of Town and Directory. As ever, the Guides will be packed with full colors photographs and
up-to-date maps.
Publishers
STPH is the biggest and the best translation publishing house in China (http://www.stph. com.cn). It plans to publish the first 10 Chinese editions of TimeOut ( www.timeout.com ) city guides around end of this year.